Marketing
6 tips for designing the best company logo
Do you know how to design a functional, well-fitting logo? Continue reading →
Influencer Marketing For Small Businesses And Startups
Some benefits of social media and content marketing are normally inaccessible for small businesses and startups because: Continue reading →
Make Small Business Accounting Fun
Owning a small business is exciting. You get to do what you love, day in, day out. But traditionally, small business accounting isn’t exciting. So how can we change this stereotype and make accounting fun and easy? Continue reading →
Crafting Your Mobile Strategy: How Retailers Can Go Mobile and Increase Sales
We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too. Continue reading →
Accurate Inventory Forecasting, No Crystal Ball Needed
Anticipating future demand is a tough job, wrought with ways you might go wrong. Proper demand forecasting and inventory control can save a company from buying too much or too little of something, which of course avoids expensive overstock scenarios or stockouts. Continue reading →
How to Post on Instagram: A Comprehensive Guide for Businesses
With more than 800 million active monthly users, Instagram is a social media channel of massive proportions. And, when used strategically, it can reap major benefits for your retail store. Continue reading →
Marketing your Advisory Services
An accounting firms’ success is increasingly due to their people skills, rather than just their ability to crunch the numbers. Continue reading →
Branded Reporting for Advisory Success
Successful marketing is key to raising brand awareness and growing your advisory services. By ensuring that clients receive a professionally branded report and a tailored advisory experience at each meeting, you will enhance the overall perception of your brand to the wider business community and are more likely attract new clients. Continue reading →
How to Increase Your Profit Margins: 8 Proven Tips for Retailers
Your profit margin is a metric that should always be on your radar, and for good reason: it answers critical questions about your business, like whether or not you’re making money or if you’re pricing your products correctly. Continue reading →
11 Unique Sales Promotion Examples to Help You Stand Out and Attract Foot Traffic
These days, it seems like every retailer is running some sort of sales promotion. 25% off, $5 off a purchase of $50 or more, buy-one-get-one-free — these approaches are becoming so commonplace that it’s easy to get lost in the mix. Continue reading →
12 Retail Checkout Counter Ideas to Try in Your Store
When was the last time you gave your retail checkout counter some love? (And no, we’re not just referring to cleaning up your countertop or moving some stuff around.) Continue reading →
How to Encourage Impulse Buys and Unplanned Purchases in Your Retail Store
Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week, with a median purchase of $30. Continue reading →
6 Retail Marketing Strategies to Help You Get New Customers
Whether you’re just setting up shop or been running your store for decades, acquiring new customers is always the name of the game. Continue reading →
We Asked Shoppers Who Their Favorite Retailers Are and Why. Here’s What They Said.
Who is your favorite retailer and why? We posted that question on LinkedIn last week because we wanted to learn more about the retailers that consumers love. Continue reading →
12 Examples of Retail Stores That Will Inspire You to Run Your Business Better
One of the best ways to get inspired in your retail business is to see merchants like yourself who are killing it. Continue reading →
Social Media Lessons for Retailers
The 3 Best (and 3 Worst) Things You Can Do On Social Networks. Successfully managing your social media efforts takes more than just creating an account and posting a few updates every now and then. Continue reading →
6 tips to help you create compelling content for your website
Is your New Year’s resolution to update your website? Use our tips to help you create engaging content! Is your New Year’s resolution to update your business website? Continue reading →
Do You Need to Up Your B2B Marketing Game?
Business to Business (B2B) marketing practices are changing. Here we identify the latest trends and best practices of 2017. Continue reading →
How to Get Media Coverage for Your Retail Business: A DIY Guide
There are several advantages to getting some good PR for your business. In addition to generating buzz, getting covered by the press can drive traffic and sales while boosting your credibility in the process. Continue reading →